Potatoes: Know the Truth

Watch Sanjay in action!

Potato experts separate fact from fiction at the 2010 Potato Masterclass as they revealed the real truths about the nation’s favourite vegetable.

The ‘Potato Masterclass’ was held in London to celebrate the start of the British new potato season, and to launch a new campaign that will highlight to consumers just how tasty, versatile, sustainable and healthy potatoes really are. Potato Council research identified that people don’t know that potatoes are a good source of vitamin C, and that they are in fact they are 99.9% fat free.

A new team of Potato Ambassadors that will be working to bust these potato myths was introduced. These include the star of Iron Chef UK Sanjay Dwivedi, leading Consultant Dietitian Sian Porter, and a team of British potato growers – the real face of farming.

A recent Potato Council survey revealed that only 7%* of adults would choose potatoes as their carbohydrate of choice for international cuisine, compared with 85%* who would use potatoes for a more traditional British meal. Sanjay Dwivedi, who is passionate about potatoes, both at home and at his Kensington restaurant, Zaika said: “Potatoes shouldn’t be associated with purely British or European cuisines, because they are ideal for so many dishes from around the world. From Bombay potatoes, to fresh Thai salads or Jamaican Jerk stir fries, potatoes are a fantastic foundation for an unlimited number of tasty and exciting meals.”

Tell us what you think...