A Potato Summit held this week (Wednesday 17th September) in London, demonstrated just how much potatoes have to offer today’s consumer. With the credit crunch showing no signs of abating, potatoes are really coming into their own against both pasta and rice.
Despite the strong ready meal culture in Britain, the humble jacket potato is the top food cooked in the microwave, reveals a survey of over 1,300 adults conducted for the British Potato Council.