A Potato Summit held this week (Wednesday 17th September) in London, demonstrated just how much potatoes have to offer today’s consumer. With the credit crunch showing no signs of abating, potatoes are really coming into their own against both pasta and rice.
The nation’s potato farmers have decided its time to take action, as research shows that the younger generation are forsaking potatoes for pasta, yet consuming well below the recommended daily intake of vital nutrients contained in potatoes, such as iron.